Beverages with a specific effect, i.e. functional beverages.
Functional beverages are an innovative sector in the beverage industry as they offer consumers a range of health benefits that they can choose from depending on their needs. These benefits can include energy boost, targeted prevention against certain diseases, stress management or beauty goals.
Their popularity is growing, as the consumer feels their effect quickly – there is no need to wait days, weeks or months. It doesn't matter what we drink. Healthy drinks, which play a key role in our everyday life, are becoming increasingly popular. Since the load of various valuable and specific effects is considerable, functional drinks occupy a large segment of the functional food sector. They are increasingly in vogue abroad, especially among health-conscious customers.
This article provides an insight into the world of functional beverages and explains their popularity.
What is a functional beverage?
Functional beverages are non-alcoholic drinks that, in addition to their nutritional value, provide health benefits and positively affect the body, mind and spirit. They are made with a more holistic approach, thus helping to create the right state of health and well-being for the consumer.
Functional beverages often do not contain
traditional ingredients such as raw fruits, minerals, vitamins, herbs, proteins, amino acids, probiotics and some artificial additives.
4 Common Types of Functional Beverages and Their Health Benefits
Energy drinks
Energy drinks are functional drinks that contain combinations of typical ingredients such as taurine, caffeine, vitamins, carbohydrates and other substances with enhanced nutritional or physiological effects. Energy drinks form the central part of the functional drinks market and are also the best-known category in Spain. Their consumers are mainly teenagers and young adults who consume energy drinks daily to increase energy, maintain concentration or overcome fatigue. It is not a healthy functional drink, as it can damage the heart. There are increasingly more alternatives that help with these problems, with healthier ingredients.
Functional water
Functional water is simply H2O with the addition of modified chemicals such as oxygen, hydrogen, caffeine or herbs that may provide specific health benefits. The added electrolytes help replenish sodium after an intense workout, when the body suddenly loses many electrolytes. By adding hydrogen we can increase energy levels and regenerate faster after training. Its caffeine content helps short-term memory and concentration. Popular among young people and trend-following adults.
Sports drinks
Sports drinks contain B vitamins and added carbohydrates in the form of sugar to increase and maintain energy. The main purpose of sports drinks is to replenish glucose, electrolytes, hydration, sodium and other substances that are rapidly lost during strenuous physical exercise. It is recommended for adult athletes who perform significant physical activity.
Nutrients
Nutritional drinks contain ingredients derived from fruits, vegetables and plants such as tea, ginseng, aswaganda, cocoa, as well as probiotics and added vitamins and trace elements. Nutritional drinks are made from a variety of ingredients and have many favorable flavors and healthy properties. In terms of consumption trend, it can be observed, especially since the Covid 19 pandemic, that customers are looking for “better-for-you drinks-et“, which are already common in English usage, translated into Spanish as “healthier for you” drinks. These are drinks that
that have a specific effect on one problem at a time. They typically help with concentration, relaxation, energy, immunity, and nourish beauty from the inside out.
Our functional beverages
The products offer real solutions to everyday physical, mental and spiritual problems. The products were preceded by several years of research, and the developers of the research turned to proven herbal active ingredients found in traditional Ayurvedic and Chinese medicine, which were combined with essential vitamins and trace elements. The drinks contain, among others,
Hedgehog, Rhodiola rosea, Panax ginseng, L-theanine standardized plant extracts. One of the most absorbable forms of magnesium (magnesium L-threonate, the only type of magnesium that crosses the blood-brain barrier) is also found in several beverages. The drinks are sugar-free, caffeine-free and free of additives. They can also be consumed by children.
BRAINPRO
BRAINPRO drink helps with brain alertness, focus and concentration, its effect can be felt for up to three hours. Feeling refreshed can also be a solution after a bad night. It can be a perfect alternative to energy drinks and afternoon coffee as it does not contain caffeine or other heart-stimulating ingredients.
The product, which has also been tested by the Hungarian University of Physical Education, can be used by athletes and elite sportspeople without risk.
We recommend it to everyone, from children to adults, who need a little help staying focused and cool.
PLAYPRO
PLAYPRO drink was developed especially for gamers and people who spend a lot of time in front of the computer.
It helps mental performance and concentration while protecting joint and eye health. We can feel its effect for up to three hours.
BEFORE PARTY AND AFTER PARTY
The BEFORE PARTY and AFTER PARTY drink combo is recommended for those who want to raise awareness about alcohol consumption.
BEFORE PARTY prepares the liver to absorb alcohol and break it down faster.
AFTER PARTY helps restore cognitive functions after drinking alcohol. The products are more effective together, and you can even avoid a hangover altogether with their use.
SLEEPPRO
SLEEPPRO drink helps you unwind and relax after a hectic day. We don't always have the time and energy to meditate before bed, but we don't want to spend hours tossing and turning after bed.
SLEEPPRO helps you get rid of daily stress and anxiety and enjoy a long, restful night's sleep without causing addiction.
FLYPRO
The FLYPRO drink was developed against the anxiety caused by flying.
According to a study, sixty percent of passengers feel more or less anxious when flying, especially before takeoff and landing. Many people would rather give up their dream trip just to avoid flying.
FLYPRO components calm the nerves, help you relax and prevent mood swings.
SUNPRO
SUNPRO drink promotes tanning. It was created for sun and tanning lovers.
During development, they tried to ensure that the drink's ingredients would help achieve a healthy, long-lasting tanned skin tone, while also hydrating the skin from within thanks to beta-carotene, biotin, hyaluronic acid, collagen and vitamins C.